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Content writing

Content writing is the service where CcinoCode writes the copy for every page of your website, structured for readers, search engines and AI assistants.

Copy is what most website projects wait on. The design is done, the pages are built, and the site sits unlaunched because nobody has written the about page. This service removes that wait. You send a short brief, we write every page, you review once, and the site launches.

It can be added to a build or bought on its own for an existing website that reads badly or says nothing specific.

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What is included

Copy for every page
Home, services, about, contact and any other page in the build, written for the people who will actually buy from you.
Question-shaped structure
Headings phrased the way people search and ask, with the direct answer in the first sentence beneath. This is the format search engines and AI assistants lift into results.
Specifics over adjectives
Every claim carries a number, a name or a date where one exists. Vague marketing language is edited out.
Metadata and alt text
A unique title and meta description for each page, and descriptive alt text for every image.
One revision round
You review the full set of copy once and send all changes together. We apply them and the copy is final.

Who it is for

Businesses that know what they do and who they serve, but do not have the time or the words to write eight pages about it.

Businesses whose existing website copy was written years ago, copied from a competitor, or padded with phrases that could describe any company.

If you already have clear, current copy for every page, you do not need this service. Bring it on day zero using the content checklist and the build runs at the short end of the range.

How long it takes

Adds 1 to 2 days to a build, depending on page count.

We need your completed brief before the build's day zero. The writing runs alongside the design stage, so the copy is ready when the pages are. For an existing site the timing is the same: 1 to 2 days from brief to final copy.

What do we need from you?

A short brief. It asks what you do, who your customers are, what makes you different from the other options they have, what you want visitors to do, and what questions customers ask you most often. Anything you already have helps: an old site, a brochure, social posts, a price list.

The brief takes most people under an hour. It is the single most useful hour in the project, because it is where the specifics come from.

How is the copy written for search and AI assistants?

The same way it is written for people, with structure added. Each page opens with a plain statement of what it is about. Sections are headed with real questions. Facts are stated once, clearly, and consistently across pages, so your business name, services and location are legible to a crawler as well as a reader.

This is the same structure the Generative Engine Optimization service builds on. Copy written this way needs far less rework to be cited by AI assistants.

Questions about Content writing

More answers on the FAQ page.

Will the copy sound like my business?

Yes, if the brief is honest. The brief asks how you talk to customers and what you would never say. We write to that, and the revision round is where you correct anything that does not sound like you.

Can I write some pages and have you write the rest?

Yes. Tell us which pages you are covering. We write the others and edit yours for structure and metadata so the whole site reads consistently.

Do you write blog posts as well?

Page copy is the core of this service. Ongoing articles are part of a care plan, where they can be planned around what you want to rank for.

Often combined with

Ready when your content is

Send a message on WhatsApp or use the form. Tell us what you do and what you need, and we reply within one working day with a fixed quote and a start date.

Message on WhatsAppUse the contact form

Or email info@ccinocode.com