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Google Analytics setup

Google Analytics setup is the creation and installation of a GA4 property with conversion and event tracking, linked to Search Console, with a handover so you can read your own numbers.

The question every business owner asks a month after launch is the same: is the website working? Page views do not answer it. Form submissions, WhatsApp clicks and phone taps do. This service sets up Google Analytics 4 to count those, and shows you where to look.

It is included in every CcinoCode build. It is also available for an existing site that has analytics installed but nothing configured, which describes most of them.

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What is included

GA4 property and installation
A new property in your Google account, or a check of the existing one, with the tag installed on every page and verified as firing.
Conversion events
Form submissions, WhatsApp clicks, phone number taps and email clicks tracked as events and marked as conversions, so they show up as results rather than noise.
Engagement events
Scroll depth on key pages and outbound link clicks, so you can see whether people read the page that matters before leaving.
Search Console linked to GA4
Search queries and landing pages visible inside Analytics, alongside what visitors did once they arrived.
Consent-aware implementation
Tracking that respects the visitor's consent choice and a privacy policy that describes what is collected accurately.
Handover walkthrough
A short session on where the numbers live, which three reports to check monthly, and what a normal week looks like for your site.

Who it is for

Every business that spends money or time getting people to its website and wants to know what happens next. If you have ever asked whether an ad, a post or a listing brought enquiries, this is how you find out.

Businesses with GA4 already installed by a previous developer who never configured it. An unconfigured property shows page views and nothing else, which is why most people stop looking at it.

How long it takes

Done inside the build timeline. One working day for an existing site once we have access.

On a build, the setup runs on days 3 to 4 and is verified before launch. For an existing site we need admin access to the Google account and the site, and the configuration is complete within a working day of receiving it.

How is this different from basic SEO?

Basic SEO includes verifying Google Search Console, which shows how Google crawls and ranks the site. Google Analytics setup is the deeper piece: the GA4 property, the events and conversions that show whether visitors are enquiring, and the link that brings Search Console data into GA4. Basic SEO makes the site findable. Analytics setup tells you whether it is working.

Which events matter for a business website?

The ones that mean a person tried to contact you. Form submissions, WhatsApp clicks, phone taps and email clicks are the four that matter for almost every business site, and they are the four we configure as conversions. Scroll depth on the services or pricing page tells you whether people are reading before they leave. Everything else is secondary, and a dashboard full of secondary numbers is why analytics gets ignored.

Is the tracking compliant with privacy law?

The implementation respects consent and the privacy policy describes what is collected. Sri Lanka's Personal Data Protection Act and the GDPR for European visitors both expect that. We configure the tracking to be honest about what it does; the legal review of your policy is yours to commission.

Questions about Google Analytics setup

More answers on the FAQ page.

Do I need a Google account for this?

Yes. The GA4 property is created in your Google account so you own the data. If you do not have one, creating it takes five minutes and we walk you through it at kickoff.

Can you set up analytics on a website you did not build?

Yes. We need admin access to the site and to the Google account. Configuration is complete within a working day of receiving access, and the handover walkthrough is the same.

Will I get monthly reports?

The setup includes a handover so you can read the numbers yourself. Monthly reporting with commentary is part of a care plan, where someone looks at the numbers for you and tells you what changed.

Often combined with

Ready when your content is

Send a message on WhatsApp or use the form. Tell us what you do and what you need, and we reply within one working day with a fixed quote and a start date.

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Or email info@ccinocode.com