Basic SEO
Basic SEO is the foundational search setup CcinoCode includes with a build: technical configuration, on-page optimisation, metadata, a sitemap, Search Console and local setup.
It is the work that makes a website indexable and legible to Google on the day it launches. It is not an ongoing campaign, link building or monthly reporting. Those are different services and we say so plainly, because the two get sold as the same thing far too often.
Every CcinoCode build includes this. It is also available on its own for an existing site that was launched without it.
What is included
- Technical setup
- Crawlable HTML, fast load times, mobile layout, HTTPS, canonical URLs, clean redirects and no duplicate pages.
- On-page optimisation
- One H1 per page, a correct heading hierarchy, descriptive link text, image alt text and internal links between related pages.
- Metadata
- A unique title and meta description for every page, written to earn the click, plus Open Graph tags so shared links show properly.
- Sitemap and robots
- An XML sitemap that lists every indexable page and a robots file that keeps the rest out.
- Google Search Console
- Your property verified, the sitemap submitted, and a check that Google can fetch every page.
- Local setup
- Where you serve a physical area: consistent name, address and phone details, and the structured data that goes with them.
Who it is for
Every business that wants its website found by people searching for what it does. This is the baseline, which is why it is included in every build rather than sold separately.
Businesses with an existing site that has never been verified in Search Console, has no sitemap, or has the same title on every page. Those three things alone keep a lot of sites invisible.
How long it takes
Included inside the build timeline. Standalone timing is confirmed on enquiry.
On a build, the work runs on days 3 to 4 alongside content and analytics setup. For an existing site, the time depends on how many pages there are and what state they are in, and we confirm it after a look at the site.
How is this different from Google Analytics setup?
Basic SEO connects Search Console, which shows you how Google sees the site. Google Analytics setup is the deeper piece: it creates the GA4 property, tracks the events that matter such as form submissions and WhatsApp clicks, links Search Console into GA4, and hands the numbers over to you. Basic SEO makes the site findable. Analytics setup tells you whether it is working.
What does basic SEO not include?
Ongoing keyword research, monthly content, link building, rank tracking and reporting. Those are campaign work, and campaign work belongs in a care plan where it can run every month. If you want that, look at care plans. If you want the site set up correctly so a campaign has something to build on, this is the service.
Questions about Basic SEO
More answers on the FAQ page.
How long until the site shows up in Google?
Is basic SEO the same as GEO?
Can you do SEO for my existing website?
Do you guarantee first page rankings?
Often combined with
Google Analytics setup
GA4 with the events that matter, so you can see whether the website is working.
Generative Engine Optimization
Get your business found and cited by ChatGPT, Perplexity, Gemini and Google AI Overviews.
Web development
A fast, responsive Next.js website, built to be edited after launch.
Packages
How the services combine into a landing page, a multi-page site, SEO and GEO, or content.
Ready when your content is
Send a message on WhatsApp or use the form. Tell us what you do and what you need, and we reply within one working day with a fixed quote and a start date.
Or email info@ccinocode.com